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    <meta name="author" content="Denise Fisher" />
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    <title>The WHO Code</title>
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      <h1>3.0 International Policies</h1>
      <h1 id="top">3.1 The WHO Code</h1>
      <div class="section" id="International_Code_on_the_Marketing_of_Breast-milk_Substitutes"><h2>International Code on the Marketing of Breast-milk Substitutes</h2>
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    <div class="section" id="Aim_of_the_Code"><h3>Aim of the Code</h3>
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          <p>The aim of this Code is to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.</p>
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      <p class="cite">Article 1: WHO Code</p></blockquote>
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    <div class="section" id="Scope_of_the_Code"><h3>Scope of the Code</h3>
      <blockquote>
        <div><p>The Code applies to the marketing, and practices related thereto, of the following products: </p><ul><li>breast-milk substitutes, including infant formula; other milk products, foods and beverages, including bottlefed complementary foods, when marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement of breast milk;</li><li>feeding bottles and teats.</li></ul> It also applies to their quality and availability, and to information concerning their use.<p></p></div>
      <p class="cite">Article 2. WHO Code</p></blockquote>
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      <div class="section" id="Review_your_Policy"><h2>Review your Policy</h2>
    <table class="callout"><thead><tr class="decoRow"><td class="topleft" style="width: 10px"><img src="design/callout_01.png" width="10" height="10" alt="" /></td><td class="topcenter" style="background: repeat-x url(design/callout_02.png);"><img src="design/callout_02.png" width="59" height="10" alt="" /></td><td class="topright" style="width: 10px"><img src="design/callout_03.png" width="10" height="10" alt="" /></td></tr></thead><tfoot><tr class="decoRow"><td class="topleft" style="width: 10px"><img src="design/callout_07.png" width="10" height="10" alt="" /></td><td class="topcenter" style="background-image: url(design/callout_08.png);"><img src="design/callout_08.png" width="59" height="10" alt="" /></td><td class="topright" style="width: 10px"><img src="design/callout_09.png" width="10" height="10" alt="" /></td></tr></tfoot><tbody><tr><td class="middleleft" style="background: repeat-y url(design/callout_04.png);"><img src="design/callout_04.png" width="10" height="80" alt="" /></td><td class="body"><img src="design/books.png" class="icon" alt="" /><h3></h3>
      <div>Look through your Policy and find where it details the Unit's and the individual's responsibility to relation to the following: <ul><li> no advertising of these products to the general public </li><li> no free samples to mothers, their families or to health workers </li><li> no promotion of these products, ie no products on view, no posters, no distribution of literature produced by manufacturers of these products, no use of company-paid personnel in your Unit </li><li> no gifts or samples to health workers </li><li> all literature provided to health workers must be factual and scientific, not promotional </li><li> no free or low-cost supplies of these products to any part of the health care system </li></ul></div>
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    <div class="section" id="Implementation"><h3>Implementation</h3>
      <table class="callout"><thead><tr class="decoRow"><td class="topleft" style="width: 10px"><img src="design/callout_01.png" width="10" height="10" alt="" /></td><td class="topcenter" style="background: repeat-x url(design/callout_02.png);"><img src="design/callout_02.png" width="59" height="10" alt="" /></td><td class="topright" style="width: 10px"><img src="design/callout_03.png" width="10" height="10" alt="" /></td></tr></thead><tfoot><tr class="decoRow"><td class="topleft" style="width: 10px"><img src="design/callout_07.png" width="10" height="10" alt="" /></td><td class="topcenter" style="background-image: url(design/callout_08.png);"><img src="design/callout_08.png" width="59" height="10" alt="" /></td><td class="topright" style="width: 10px"><img src="design/callout_09.png" width="10" height="10" alt="" /></td></tr></tfoot><tbody><tr><td class="middleleft" style="background: repeat-y url(design/callout_04.png);"><img src="design/callout_04.png" width="10" height="80" alt="" /></td><td class="body"><img src="design/tip.png" class="icon" alt="" /><h3>How are you affected?</h3>
        <div>What should you do in each of the following instances? <ul><li> manufacturer of these products offers to pay your registration to a breastfeeding conference </li><li> industry spokes-person wishes to address the staff about their product </li><li> industry spokes-person offers to leave samples of their new product, and other gifts for the staff such as coffee cups, diaries, pens, etc </li><li> baby to be discharged home requiring formula supplements - mother tells you she has not yet purchased any formula, or cannot afford to </li><li> infant food manufacturer leaves samples of suitable complementary foods for the older infant, which notes they can be given from 4 months of age </li><li> literature available for promotion of follow-on formula for infants from 12 months of age </li><li> gift bags containing bottles, teats (nipples) and an insulated carry bag 'for the use of pumped breastmilk' are donated to your Unit </li></ul> If you are unsure, discuss it with your colleagues and staff educator.</div>
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      <div class="section" id="What_should_I_remember_"><h2>What should I remember?</h2>
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        <ul>
          <li>the aim of the Code</li>
          <li>the products that are covered under the Scope of the Code</li>
          <li>the health care institution's and health professionals' responsibilities as outlined in the section referring to your Policy</li>
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      <h1>Breastfeeding Policy Orientation</h1>
      <ol>
        <li>1.0 <a href="topic_1-0.html">Introduction</a></li>
        <li>2.0 <a href="topic_2-0.html">The Baby Friendly Initiative</a><ol><li>2.1 <a href="topic_2-1.html">Steps 1 &amp; 2; Points 1 &amp; 2</a></li><li>2.2 <a href="topic_2-2.html">Step/Point 3</a></li><li>2.3 <a href="topic_2-3.html">Initiating, managing &amp; maintaining breastfeeding</a><ol><li>2.3.1 <a href="topic_2-3-1.html">Initiating breastfeeding</a></li><li>2.3.2 <a href="topic_2-3-2.html">Managing Breastfeeding</a></li><li>2.3.3 <a href="topic_2-3-3.html">Maintenance of breastfeeding</a></li></ol></li><li>2.4 <a href="topic_2-4.html">Step 10 / Point 7</a></li><li>2.5 <a href="topic_2-5.html">Point 6</a></li><li>2.6 <a href="topic_2-6.html">Breast-milk Substitutes</a></li></ol></li>
        <li>3.0 International Policies<ol><li class="current">3.1 <img src="design/bullet_arrow_right.png" alt="*" title="You are here" /><a href="topic_3-1.html">The WHO Code</a></li><li>3.2 <a href="topic_3-2.html">Infant &amp; Young Child Feeding</a></li></ol><hr /></li>
        <li class="appendix"> <a href="references.html">List of references</a></li>
        <li class="appendix"> <a href="contents.html">Course contents</a></li>
        <li class="appendix"> <a href="full.html">Print version</a></li>
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